Noomis Right Boot Pop-Up Shop, Berlin, Germany / 2008


We created the Right Boot Store, initially launched in Berlin. This store traveled globally, giving away 2008 boots on each occasion, not as pairs but as individual boots. Participants could take a single boot home for free and test it against the one they were currently wearing on their left foot. 

The outcomes were noteworthy. Website traffic saw a surge of over 250%. The Right Boot Store generated a substantial number of brand impressions, significantly enhancing awareness of Nomis within the football community worldwide.

The design involved prefabricated displays, window boxes, wall graphics and other items utilizing the shoe itself as the display theme.
 
CN Core Responsibilities /

/ 3d Design, modeling and rendering
/ Design intent drawings
/ Graphic Design
/ Concept Design



Client / Nomis Sports Innovations
Store Design / Fitch NY for Johannes Leonardo / WPP