44 Montgomery St, San Francisco, CA / 2019

This 43-story tower situated at one of San Francisco's busiest intersections in the Financial District needed a lobby that matched the energy and vibrancy of its tenants. We came up with a media installation for the lobby that responds to the movements of passersby, giving the space a sense of liveliness and activation. The installation is powered by a suite of 5 FLIR cameras that track visitors' movements, turning them into digital paintbrushes and leaving colorful trails across the display. As more people fill the lobby, the media becomes more dynamic and colorful, with a variety of brush types and sizes that mix and create unexpected patterns.

The custom-designed media content is played on a ribbed surface that mimics the tower's facade fins, casting shadows and reflections that change over time. Our approach took advantage of the lobby's long horizontal orientation and creates a striking contrast with the mostly monochrome space. The redesign not only enhances the experience of existing tenants but also attracts new business, establishing 44 Montgomery as a prominent San Francisco destination.

CN Core Responsibilities /

/ Lead Designer & client contact
/ 3d design, detailing and rendering
/ Lighting/Media wall detailing and prototyping
/ Interior Design & furniture
/ Construction administration

Client / Beacon Capital Partners
Experience Design / ESI Design
Architect / Revel
Specialty Fabricator / Kubic Maltbie
Lighting/Video Integrator / Diversified