Delta Terminal C, La Guardia Airport, NY / 2022

Delta, one of the world's leading airlines, incorporates a wide variety of art into it’s many spaces around the world to create a connection between customers and its brand. Delta wanted to enhance the customer experience at their brand new LaGuardia Airport terminal by commissioning us to design an iconic art, media, and graphics program that embodies the spirit of travel. Our approach focused on the two primary aspects of the travel experience: departures and arrivals, which share similar pain points of waiting in security or at the baggage carousel, and feelings of anticipation to embark on a flight or reach the final destination. These themes were used as the design strategy for the new Delta Terminal activations.

The departure hall features tall vertical columns of high-resolution LEDs that activate the entrance to the terminal. This setup showcases picturesque visuals that remind travelers of the joys of traveling and offers a much-needed distraction as they navigate through security. The content displayed is influenced by live flight data, and captures the fleeting essence of travel by displaying imagry from exciting Delta Airlines destinations.

At the baggage claim, there are four high-resolution media bands located at the exits that display iconic New York City imagry. As passengers pass through these areas, the media reacts their presence by reorganizing to offer a unique perspective of the city, with an engaging focus that reveals intricate details within the visuals.

CN Core Responsibilities /

/Senior Physical Designer
/3d design, detailing and rendering
/Lighting prototyping
/Construction administration

Client / Delta Airlines
Experience Design / ESI Design
Architect / Corgan
Specialty Fabricator / Dimensional World Wide
LED integrator / Standard Vision